Comments on: Farnborough Air Show 2010: Review of Online Coverage

By: » SimpliFlying Hero July 2010: Todd Blecher, for helping move Boeing towards social media excellence - SimpliFlying || Aviation :: Branding :: Technology || Airline marketing, airline brand management, social media, Web 2.0

Thu, 19 Aug 2010 05:49:17 +0000

[...] Boeing’s social media efforts were stellar at the Farnborough 2010 – especially for an organization its size and complexity. As industry analyst Ludo Van observed, [...]

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Tue, 10 Aug 2010 08:34:38 +0000

[...] http://ludozone.net/2010/07/29/farnborough-air-show-2010-review-of-online-coverage/ Share this post with others: [...]

By: Keir Jakich

Keir Jakich — Fri, 30 Jul 2010 12:03:01 +0000

Thanks for the post Ludo,
very interesting. I’m currently reviewing the results of our own Farnborough digital activities (on behalf of clients). I would be interested to get a view from the organisations you mention regarding their view of the successes as well as levels of deeper engagement – ie RTs, @mentions, conversations on twitter as well as back-links from other sites / blogs. If anybody feels the need to publish this data, please let us know!

As a digital services provider, I kind of feel responsible for this lack of digital uptake. Maybe WE’RE not communicating the benefits too well? Any comments? Does anybody feel that digital agencies could do more for the aviation / aerospace sector?

My involvement:
We helped to create varying degrees of digital presence for with a number of our clients prior to and during the airshow. Namely, The Royal Aeronautical Society.

Keir