Comments on: Paris Air Show Online Coverage: AviationWeek versus FlightGlobal

By: Dubai Air Show Online Coverage by the Numbers « Aerospace eBusiness

Dubai Air Show Online Coverage by the Numbers « Aerospace eBusiness — Fri, 20 Nov 2009 12:07:56 +0000

[...] on their websites. Flight Global reprising and expanding on its great coverage at Paris (see “Paris Air Show Online Coverage”), provided a much more esthetically pleasing experience than the other two [...]

By: Greg Hamilton

Greg Hamilton — Thu, 25 Jun 2009 21:39:02 +0000

Hey Ludo — Thanks so much for this analysis. Very balanced and something for us all to learn from as we continually invest in and grow our digital offerings.

It would be interesting to know what you think from an A&D B-2-B executive’s perspective, just how “noisy” the A&D on-line environment is and how we can help take the clutter out and help with business decisions. The biggest complaint we hear from the execs is how much time they need to spend sifting through various online sources to find what they need (and can trust). B2B Media are supposed to save time, not add it, right?

Thanks again. Greg

By: Social Media at Paris Air Show by the numbers « Aerospace eBusiness

Social Media at Paris Air Show by the numbers « Aerospace eBusiness — Mon, 22 Jun 2009 16:45:20 +0000

[...] use of twitter to drive traffic to their in-depth coverage offered on their website (see also Paris Air Show online Coverage: AvWeek versus Flight). Even though Aviation Week was the busiest unique account at the show, 7 out of the top 20 [...]

By: Christopher Fotos

Christopher Fotos — Mon, 22 Jun 2009 16:35:01 +0000

Wow, what a fascinating comparison–and useful. One thing I’ll emphasize is that our Paris microsite was up and running for two full weeks before the show, which we felt helped prepare the ground for our public (understanding that your point was to review show coverage per se).

As for who is the reigning monarch of aero social media, One Queen, One King, it’s all good!

Christopher Fotos
Web Managing Editor, AviationWeek.com

By: Rob Mark

Rob Mark — Fri, 19 Jun 2009 23:06:14 +0000

Wait just a minute there Michael. I happen to have shot some very incriminating video of young master Ostrower during Sunday’s Aerospace Journalist of the Year awards, where ahhemm, I, another social media geek, also took home an award.

For the correct amount of compensation, I promise not to reveal everything I learned about Jon. The video will be destroyed once my account is credited … trust me!

Seriously, truly incredible watching Jon and Mary run around like chickens with their heads off covering everything. I spend half the first day avoiding the rain. They worked.

By: Michael Targett

Michael Targett — Fri, 19 Jun 2009 14:02:04 +0000

Hi Ludo,

Thanks for independent appraisal. We always take feedback on board and the video comments will definitely be acted upon.

Here are my thoughts from the Flightglobal side:

The standard editorial elements are pretty much by the by: news, blogs, video, social media, etc … We all know what we have to do these days, and the wider Flightglobal team delivered all of these in spades.

However I notice you don’t mention our 100-year archive timeline – presumably because it was not part of the 2009 air show reporting operation. Although for me it was another unique element that no other media operator was capable of delivering.

But in terms of cover this year’s show; I’m 100% confident in stating that our coverage was the most complete of all media houses present at the show.

The Flightglobal Media Lounge was home to 80 staff for four days, operating in a truly web-first integrated process.

It was a truly staggering operation and left all involved feeling very proud and emotional at the end of the show.

It should also be pointed out that the team published four daily newspapers and a weekly issue of Flight International, in addition generating over 1.5 million page impressions on Flightglobal during the course of the air show.

Oh – and let’s not forget that Jon Ostrower (aka FlightBlogger) is the current aviation/aerospace king of social media. No pretenders to the crown please!

Kind regards,

Michael Targett
Editor – Flightglobal